Portfolio Design : Joseph DiGioia

Personal Brand Development – Portfolio Design

This capstone undergraduate course focuses on the student's job-seeking portfolio through lectures, demonstrations and studio work. Students first outline their personal brand philosophy. Existing projects are refined and expanded into cohesive campaigns. Occasionally, new projects are undertaken to fill gaps or address critical conceptual interests within the discipline. All projects must meet the highest professional standards with emphasis on quality and job-related subject matter.

The outcomes of the course are many, including: 1) final print portfolio;
2) portfolio web-site; 3) self-promotional materials; 4) resume, cover letter
package; 5) employer database.